Pinterest is a massive visual search engine centred on interests. Whilst searching on Google is mainly done through words, searching on Pinterest is a very different experience: it's visual.
People use it to look for ideas & tips, build collections, to record their projects, to display their future purchase intentions, to dream and even to shop! Pinners share and collect images (‘pins’) to their heart’s content. The beauty of Pinterest is that the shared images can also contain links. That is how well-designed images drive traffic to websites when people click on them!
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